Custom Pocket Folders As Promotional Tools

By Cathy Mercer


There are several advantages to using custom pocket folders in the business world. Their size gives them the potential to be used as an advertisement of your company. They make the perfect promotional give away and are much more visible than a pen or magnet. Because their main purpose is to manage papers, it is a great tool. A custom folder is the perfect way to advertise your business while helping clientele keep your information organized.

A folder used as a promotional gift is usually made of quality papers and plastic. It will typically consist of 1 to 3 sections specifically for managing papers. These sections typically consist of a pocket on each side and a three brad clasp in the center. This type of folder works well for promotional purposes and is commonly used by office personnel.

Another popular use for the folder is for staff meetings. The meeting agenda and other important informational paperwork is placed in the folder and provided for the attendees. In addition, they can be used to provide data at meetings with colleagues or potential customers. Additionally, they are the perfect tool to use at seminars and trade shows.

The design of the folders will typically include the tag line, mission statement, and logo of the company. Information about the purpose of the business is circulating with every folder that is handed out. The folder is large so a lot of information concerning your business can be part of this terrific advertising tool. Folks will get a general idea of the purpose of your company.

It is common for promotional give away items to include mouse pads, mugs, business cards, magnets, and pens. While all these items make great ads they are limited in size. The folder has much more advertisement space and will stand out from other promotional items. With the pockets filled with company information potential customers are armed with important facts about your companies commitment to excellence in service.

In addition to visibility, a company can load the folder with their product data and pricing sheets. This puts more information in the hands of potential customers. Other promo items are limited to the amount of information that they carry out to the public. With more information about your company in their hands, people will not have to do much research. They will know what your goods or services are and the cost if you choose to include a price list.

The cost to create this type of promotional product will vary depending on the quality of paper used. Typically companies include advertising in their budget so the amount may already be covered. If you do your research you can find a provider that produces a quality product at a price that is reasonable and meets the limitations of your budget.

A company may want to evaluate their current promotional practices and eliminate those tactics that are not very productive. The eliminated strategies can be replaced with custom pocket folders as a marketing tool. This type of advertisement is more visible than other tools. A successfully planned marketing strategy will generate a profitable return.




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